Case Study on Brand: Amazon
When it comes to buying online, there’s no question about who runs the tables. Named for the enormous South American river, Amazon.com is an aptly named brand powerhouse. If you want to learn a thing...
View ArticleA Case Study on Branding Brand is an “Ultimate App Developer”
In the race for market share, retailers are learning how to entice consumers in a world increasingly dominated by smartphones, tablets and social networks. The need for compelling apps has never been...
View ArticleCase Study about The Beautiful Meme
The term meme was coined by British evolutionary biologist Richard Dawkins when explaining ‘the spread of ideas and cultural phenomena’ and Tom said in every piece of work the firm produces it looks...
View ArticleBranding Case Study: ClaimVantage
ClaimVantage is a software company that has developed a claims processing solution that runs on the cloud-based force.com platform. The company has offices in both Portland, Maine and Dublin, Ireland....
View ArticleCase Study on Brands and Branding
This case is written to debate and discuss on the issue – In the presence of focused and determined competitors, even a wellknown and established player is capable of making all the possible incorrect...
View ArticleCase Study on Vauxhall Trade Club
Summary: Vauxhall Trade Club is a trade parts programme selling genuine parts from Vauxhall dealers to the independent repairer. It is an established, successful and profitable programme operating for...
View ArticleA Case Study on Easter Seals
The Challenge: Easter Seals, the 17th largest charity in the United States, traditionally has relied on direct mail for its fundraising programs. But in 2001, the organization took a hard look at its...
View ArticleBranding : Stanley case study
Whose life has not been touched in some way by a product bearing the Stanley® name? From the hammer housed in your toolbox, to the hinges used on your door, to the level and plane employed to make your...
View ArticleIndian Premier League (IPL): The grand success story
Where will you find the Mumbai Indians, the Royal Challengers, the Deccan Chargers, the Channai Super Kings, the Delhi Daredevils, the Kings XI Punjab, the Kolkata Knight Riders and the Rajesthan...
View ArticleCase Study: The Co-operative – Leadership Development Zone
The Co-operative has been going through a period of organisational change to increase cohesion throughout the group, build better brand awareness, re-focus strategy and ultimately increase growth. The...
View ArticleCase Study of Branding
The Challenge: Imagine a brand born with a huge challenge: to represent the Passion and Transformation of a city and an entire country, and project these values to the rest of the world. A brand that...
View ArticleCase Study of Nabarro
Law firm Nabarro Nathanson has undergone a full rebrand, revamping its logo and shortening its name to Nabarro, in a bid to shake its ‘best- kept secret’ status. Branding consultancy Identica was...
View ArticleCase Study on Branding for SMEs
What makes a company different from any other? Its product? Its service? Its monopoly? Whatever it is, it’s probably the reason why your customers come to you rather than going elsewhere. Yet such...
View ArticleBranding : Century 21 case study
With the U.S. home ownership rate continuing at record levels, more consumers are demanding full service from real estate professionals while also turning to the Internet to access information on...
View Article“Marketing is dead”: An article by Philip Kotler
Consumers are facing drastic changes in their behavior, markets are facing drastic changes in their functioning, companies are facing drastic changes in their environment…What about Marketing? Is...
View Article10 Worst Brand Blunders of 2010
Brand blunder refers to the goof ups associated with the branding of a product, especially a new product in a new market. There could be many reasons for such slips. For example, the lack of...
View ArticleCase Study on Papa John’s Pizza
Quality Makes the Difference for Papa John’s Pizza Founded in 1984 by company Chairman “Papa” John Schnatter, Papa John’s International, Inc. has grown to more than 3,000 stores in the U.S. and 29...
View ArticleCase Study in Effective Brand Strategies
It’s old news that brands are jumping on the Facebook band wagon. The problem is that some brands are jumping on without having a long-term strategy in place- and sometimes aren’t even considering if...
View ArticleAmazing Retail Marketing-Mix case study
A-maize-ing Foods, a small producer of corn chips and snacks, had some initial success with their unique products and packaging. Their blue corn chips and sweet potato and other vegetable chips had...
View ArticleBrand Identity : Bombardier LearJet
They really make the term air-bourne come to life. Ever since the first Learjet took to the air in 1963, these sleek, agile business jets have turned heads and quickened pulses. The aura surrounding...
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