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Case Study on Brand: Amazon

When it comes to buying online, there’s no question about who runs the tables. Named for the enormous South American river, Amazon.com is an aptly named brand powerhouse. If you want to learn a thing...

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A Case Study on Branding Brand is an “Ultimate App Developer”

In the race for market share, retailers are learning how to entice consumers in a world increasingly dominated by smartphones, tablets and social networks. The need for compelling apps has never been...

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Case Study about The Beautiful Meme

The term meme was coined by British evolutionary biologist Richard Dawkins when explaining ‘the spread of ideas and cultural phenomena’ and Tom said in every piece of work the firm produces it looks...

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Branding Case Study: ClaimVantage

ClaimVantage is a software company that has developed a claims processing solution that runs on the cloud-based force.com platform. The company has offices in both Portland, Maine and Dublin, Ireland....

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Case Study on Brands and Branding

This case is written to debate and discuss on the issue – In the presence of focused and determined competitors, even a wellknown and established player is capable of making all the possible incorrect...

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Case Study on Vauxhall Trade Club

Summary: Vauxhall Trade Club is a trade parts programme selling genuine parts from Vauxhall dealers to the independent repairer. It is an established, successful and profitable programme operating for...

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A Case Study on Easter Seals

The Challenge: Easter Seals, the 17th largest charity in the United States, traditionally has relied on direct mail for its fundraising programs. But in 2001, the organization took a hard look at its...

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Branding : Stanley case study

Whose life has not been touched in some way by a product bearing the Stanley® name? From the hammer housed in your toolbox, to the hinges used on your door, to the level and plane employed to make your...

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Indian Premier League (IPL): The grand success story

Where will you find the Mumbai Indians, the Royal Challengers, the Deccan Chargers, the Channai Super Kings, the Delhi Daredevils, the Kings XI Punjab, the Kolkata Knight Riders and the Rajesthan...

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Case Study: The Co-operative – Leadership Development Zone

The Co-operative has been going through a period of organisational change to increase cohesion throughout the group, build better brand awareness, re-focus strategy and ultimately increase growth. The...

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Case Study of Branding

The Challenge: Imagine a brand born with a huge challenge: to represent the Passion and Transformation of a city and an entire country, and project these values to the rest of the world. A brand that...

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Case Study of Nabarro

Law firm Nabarro Nathanson has undergone a full rebrand, revamping its logo and shortening its name to Nabarro, in a bid to shake its ‘best- kept secret’ status. Branding consultancy Identica was...

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Case Study on Branding for SMEs

What makes a company different from any other? Its product? Its service? Its monopoly? Whatever it is, it’s probably the reason why your customers come to you rather than going elsewhere. Yet such...

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Branding : Century 21 case study

With the U.S. home ownership rate continuing at record levels, more consumers are demanding full service from real estate professionals while also turning to the Internet to access information on...

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“Marketing is dead”: An article by Philip Kotler

Consumers are facing drastic changes in their behavior, markets are facing drastic changes in their functioning, companies are facing drastic changes in their environment…What about Marketing? Is...

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10 Worst Brand Blunders of 2010

Brand blunder refers to the goof ups associated with the branding of a product, especially a new product in a new market. There could be many reasons for such slips. For example, the lack of...

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Case Study on Papa John’s Pizza

Quality Makes the Difference for Papa John’s Pizza Founded in 1984 by company Chairman “Papa” John Schnatter, Papa John’s International, Inc. has grown to more than 3,000 stores in the U.S. and 29...

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Case Study in Effective Brand Strategies

It’s old news that brands are jumping on the Facebook band wagon. The problem is that some brands are jumping on without having a long-term strategy in place- and sometimes aren’t even considering if...

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Amazing Retail Marketing-Mix case study

A-maize-ing Foods, a small producer of corn chips and snacks, had some initial success with their unique products and packaging. Their blue corn chips and sweet potato and other vegetable chips had...

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Brand Identity : Bombardier LearJet

They really make the term air-bourne come to life. Ever since the first Learjet took to the air in 1963, these sleek, agile business jets have turned heads and quickened pulses. The aura surrounding...

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